Packaging and emotional value

Beyond color and textures, emotion is what guides behaviour and choices of every woman approaching cosmetics and make up. For this reason they can be compared to a dress that inevitably reflect our mood, our feelings and our needs. No surprise that the “Color of the year 2016” chosen by Pantone, is a combination of two different tones inspiring a sense of peace and balance: Serenity, an elegant and delicate shade of blue, and Rose Quartz, named after the stone.

Spring-Summer cosmetic & packaging trends

Fashion pioneers our choices and desires even in the field of cosmetics, suggesting nuances, textures and combinations of color palettes and patterns, both for make up and cosmetic packaging design. For the upcoming season, to be inaugurated by the 49th edition of Cosmoprof (Bologna, March 17-20), if blue – be it pastel, powder or cobalt – is the keyword for eye make up, pailettes, sparkles and bronze powder take over the skin for a shiny and precious look, while lips wear hot red for a candy apple effect, and French manicure is renovated and sophisticated by vivid colors as green and orange.

Beyond make up: innovation and green trends

Not just eye shadows, lipsticks and nail polishes but also wellness and aesthetic medicine are the influential protagonists of beauty industry, not to mention technology and creativity, essential components as they help conceiving solutions that satisfy market’s needs, with an increasing attention towards “green” and recyclable products. Make up and cosmetics industry care about environment both in terms of elements and packaging, involving natural, organic and sustainable features.