OUR EXPERIENCE IS BASED ON OVER 150
INTERNATIONAL PROJECTS IN THE LAST 20 YEARS

about ondesign

Led by Paola Pinnavaia since 1995,
the design firm continues to write a story of success and innovation

We believe in the power of human-centered design
to change people’s lives and to create a better future.

Our approach over the years has always embraced this challenge
to deliver brands, products and experiences that create empathy,
win international awards,
and drive business results and economic growth.

Our imperatives are quality, style, and innovation,
which keep us competitive, projected towards the future,
and enable us to spread our projects and Italian culture around the world.

about ondesign

Led by Paola Pinnavaia since 1995, the design firm continues to write a story of success and innovation

We believe on human-centered design that has the power to change people’s lives and to create a better future.

Our approach over the years has always embraced this challenge to deliver brands, products and experiences that create empathy, furthermore win international awards and guide business results and economic growth.

Quality, style and innovation are our imperatives to always be competitive, projected towards the future and to spread our projects and our Italian culture around the world.

CREATIVE process

DISCOVERY

Our process starts with the discovery phase, where we define the product's value proposition, which is the promise we make to our customers. By analyzing user behavior, expectations, motivations, and needs, as well as evaluating the business vision, market offering, and available technology, we gain a comprehensive understanding of our operating environment. This helps us identify the project's strengths and weaknesses, enabling us to set realistic and ambitious objectives





IDEATION

During the ideation phase, we develop concepts that explain the product's features capable of satisfying the needs identified in the discovery phase. Through co-design workshops and brainstorming sessions, we define objectives and design services while creating interactive virtual or physical prototypes to evaluate all proposals and select the best ones

REALIZATION

The realization phase is an iterative cycle of observation, reflection, and creation, where we explore various possibilities to solve identified problems. We prototype the solutions to validate or invalidate them through tests, reviews, and checks with users and stakeholders. If the solution is invalidated, we redefine the objective or modify the tested solution. Validated solutions pass to the finalization phase, which may include drafting specifications and developing the complete product. Our goal-oriented approach enables us to manage a progressive release plan to deliver an effective, satisfying, and quality product





LAUNCH

Once the project is complete, we offer a personalized experience for each client through our flexible process. We can manage the product launch through a specific communication plan to maximize the impact and diffusion in the market. Each project is unique, and our process allows us to adapt to the client's needs and offer the best possible results